Posts in QueerCut
Meet the Founders: Joshua Williams

With the major disruption now happening in retail, the intersection between science, technology and research is more important than ever.  What’s more, these changes are happening at a breakneck pace, and necessitate brands finding a balance between being tech savvy as well as authentic in their interactions with customers. “I am so interested in building brands in niche markets wherein there is a direct link between a company’s service and their customers. Customers want to feel like they’re having a one-on-one experience with brand and the products they offer,” concludes Joshua.

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Behind the Concept

QueerCut was conceived by founders Joshua Williams and Antonia Predovan as a gender-free, online marketplace that brings all queer-friendly brands together. "Through our research, we were surprised to find that most online brands continue to use Women and Men as their top search and filter categories, even if they cater to a queer community. We wanted to create a marketplace that didn't assume gender binaries, but focused rather on fit and style, curated by queer influencers," comments Joshua.

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